Published On: Tue, Aug 29th, 2017

Western Digital buys Upthere to construct higher cloud storage options

Western Digital has lengthy been the go-to title for bodily backing up your recordsdata — and a brand new acquisition means it’s now trying to tackle cloud storage, too. The company announced at the moment that it’s bought Upthere, which presents apps that sync recordsdata and photographs throughout units, and it intends to proceed constructing out the service.

Upthere was based in 2011 however solely went public with its first apps in 2015. It’s been quiet since then, which suggests the corporate’s apps didn’t catch on. Upthere promised to simplify syncing and later discovering your recordsdata, however that’s a reasonably tough pitch, particularly since Google and Apple have been getting significantly better at each of these issues up to now couple years — and so they don’t all the time cost you for it.

Upthere will proceed beneath Western Digital, and it’s supposed to maintain creating new options and merchandise. It’s not clear if any type of integration with Western Digital’s bodily backup drives is being deliberate — for now, all Western Digital is providing is an exceptionally obscure assertion about how the acquisition “will improve [Western Digital]’s client merchandise portfolio with new cloud-based choices.”

The sale of Upthere marks the second time in per week that there’s been a notable shift within the cloud backup ecosystem. Final week, CrashPlan announced that it will be shutting down its client providing and solely serving enterprise customers. The strikes converse to only how onerous of a market that is for any firm that isn’t already answerable for the core platform — that’s, Apple, Google, or Microsoft. In the end, these companies have to make backing up recordsdata extra handy; and having to change over to particular apps, or shuttle recordsdata from one app to a different, isn’t precisely anybody’s concept of comfort.

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