Published On: Mon, Aug 14th, 2017

Amazon is shutting down its DVD rental service within the UK and Germany

Amazon is shutting down its DVD rental service within the UK and Germany this fall. The service, Lovefilm, was acquired by Amazon in 2011, and doesn’t function anyplace else on the earth, according to Variety.

For a month-to-month subscription charge, Lovefilm customers obtain a DVD or Blu-ray disc of their alternative within the mail, and mail it again after they’re completed. The service, just like Netflix’s DVD plan, struggled to compete in a market dominated by streaming providers.

“Prior to now years, a rising variety of clients have made use of streaming providers whereas the demand for renting DVD and Blu-ray discs has declined on the similar time,” Amazon mentioned in a press release to Selection.

Netflix’s DVD service, alternatively, remains to be up and working — for now. The corporate launched a standalone app within the US called DVD Netflix this previous January, in order that customers might arrange their leases. Just a little greater than 4 million people nonetheless subscribe to the corporate’s DVD plan, however that quantity is small in comparison with Netflix’s 94 million streaming subscribers. And the variety of Netflix DVD subscribers has been dwindling through the years, according to the AP.

An Amazon spokesperson told BBC that Lovefilm plans to donate its DVDs to charity. The service will formally shut down on October 31st, 2017.

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