Published On: Tue, Aug 15th, 2017

Aruba Arrivals Develop on Land and Sea


PHOTO: Edward Malone, Space Director — North America, Aruba Tourism Authority. (photograph courtesy of Edward Malone)

Tourism development is increasing throughout the Caribbean, however nowhere is that extra evident than Aruba.

Regardless of robust general tourism development over the past 5 years, Aruba had suffered a 10 p.c customer arrivals decline in 2016 pushed partly by a dramatic downturn in guests from Venezuela, its second largest market.

Nonetheless, the southern Caribbean nation stays a perennial favourite amongst North American vacationers, as solely the Dominican Republic, Cuba, Puerto Rico, the Bahamas and Jamaica hosted extra in a single day arrivals amongst Caribbean nations than Aruba’s 1.1 million arrivals in 2016.

Final yr’s decline additionally obscured what has been a robust surge ahead lately.

Aruba notched a file 1.22 million in a single day guests in 2015, a 14.three p.c enhance over 2014, (additionally a file yr for the nation). Aruba can also be a number one Caribbean port of name, internet hosting almost 700,000 cruise ship vacationers in 2017.

Directing the nation’s U.S. tourism advertising operation is Edward Malone, space director for North America on the Aruba Tourism Authority (ATA). A longtime Aruba hotelier and tourism professional, he has helped shepherd the nation’s enlargement from a small area of interest vacation spot to a mainstream Caribbean staple.

We sat down just lately with Ed to debate Aruba tourism and the elements behind its development.

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Journey Pulse: How lengthy have you ever labored in Aruba tourism?

Edward Malone: I simply accomplished 30 years since I arrived in Aruba. I went there in 1987 at first of Aruba’s tourism growth stage after they acknowledged the actual financial advantages of tourism as the most effective alternative to develop the island’s financial system.

I used to be a part of a resort group that took over a resort on Palm Seaside. I used to be there for 12 years and was very concerned with the area people and resort affiliation. I used to be an energetic member with the Caribbean Resort & Tourism Affiliation and honored to function its president from 1998-2000. All of these nice issues occurred to me after coming to Aruba, together with being named Caribbean Hotelier of the Yr in 1996.

TP: The Caribbean’s customer arrivals proceed to extend regardless of important challenges. What do you imagine is answerable for the area’s tourism development?

EM: I don’t assume Caribbean tourism is way totally different from Aruba tourism. Tourism has develop into the world’s primary enterprise and is rising, however the distinctive factor in regards to the Caribbean and extra particularly Aruba is that, regardless of the entire development and enlargement, the true spirit of hospitality and dedication to the business and serving individuals hasn’t modified.

It’s been terrific to be part of itm and in my function throughout the Aruba Tourism Authority, I proceed to be impressed by the issues we do, the terrific group of pros and the management of our group. 

After I first went to Aruba in 1987 there have been 150,000 in a single day guests. Thirty years later, we’ve 1.2 million land-based guests plus one other almost 700,000 cruise guests. We’re very lucky.

READ MORE: Blown Away by Aruba’s Unchanging Wind

TP: Aruba is among the many hottest Caribbean locations, yearly among the many prime 5 islands by way of customer arrivals. What has made the nation so well-liked with vacationers?

EM: Primary is the individuals; they’re dedicated to serving vacationers. Secondly, it’s an incredible product. There are nice accommodations throughout all ranges, with hoteliers consistently conserving issues contemporary and re-investing. Nice eating places, world-recognized nice seashores and an limitless quantity of actions.

We’ve got nice infrastructure. It’s fashionable. There’s nice climate yr round with out concern of hurricanes, and we’ve stability economically and politically. Because the main Caribbean vacation spot for repeat visitation every year (nearly 50%), we’re pleased with our success in delivering a high quality and memorable trip expertise.

TP: How has the Aruba Tourism Authority sought to work with journey brokers?

EM: Establishing and strengthening relationships with the agent group, commerce schooling, help of commerce occasions and our journey agent certification packages are integral elements of our success which we imagine in strongly.

Our gross sales group nationwide and Canada preserve a really aggressive calendar of actions and all the time want there may be extra we might do. Regardless of the entire development and the emergence of on-line journey retail, our stage of engagement with journey brokers has remained constant.

READ MORE: Awesome Cruises for Scuba Divers

TP: How would you describe 2016 for Aruba by way of customer arrivals?

EM: Since 2012, we’ve had development years each single yr. Final yr offered just a little extra of a problem for us, not not like a number of the different Caribbean international locations. Final yr it was a gentle winter, we had the specter of Zika, which actually affected islands with group enterprise, and the entire nationwide concern with the election.

TP: How did airline service affect final yr’s arrivals?

EM: Our greatest factor final yr was we didn’t have any important change with the air seat stock. We’ve been lucky through the years to by no means have had a severe demand situation. Final yr we had 80 p.c occupancy amongst all of our accommodations, from five-star to three-star. We had no new raise final yr. We had no new capability, and the flights to Aruba have been already working at almost 90 p.c load elements over the whole yr.

TP: How would you characterize arrivals thus far in 2017?

EM: This has been an excellent yr for us from North America. We’ve had a rise in air capability from the U.S. of about 11 p.c from all gateways. By means of July, we’re working near 9 p.c arrivals development versus final yr. Once we capable of safe further capability from our airline companions, we do a reasonably good job.

We’ve got new service from Minneapolis beginning this winter. We’ve had loved good success with geographic diversification and never being as depending on Boston, New York and Philadelphia. We’re served now by day by day direct flights from 12 U.S. gateways plus Toronto, Canada.

On the finish of the day, an incredible product, the help of the federal government, the partnership with our resort companions and journey agent group and the nice group of tourism professionals throughout the ATA all contribute to a successful formulation. We’re optimistic for our future. 


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