Published On: Sun, Aug 13th, 2017

Meet an LGBTQ Tech and Journalism Pioneer

PHOTO: Ed Salvato, LGBT journey professional, out on the water. (picture by Ed Salvato)

Ed Salvato is an LGBT journey professional and co-author of the lately launched Handbook of LGBT Tourism & Hospitality Marketing: A Guide for Business Practice

He served on the Board of Administrators of the Worldwide Homosexual & Lesbian Journey Affiliation (IGLTA) for six years and is co-founder and chief content material officer of ManAboutWorld journal, a smartphone- and tablet-based cell and digital homosexual journey journal.

We spoke with Salvato lately about how he first bought into LGBT tourism, how the New York homosexual scene has advanced, and what World Pleasure will imply to town when it arrives in 2019—the 50th anniversary of Stonewall.

TravelPulse: How lengthy have you ever lived in New York? The place are you from initially?

Ed Salvato: I’ve lived in New York since 2003, however I’m initially from Boston. I additionally lived for 4 years in Paris and 5 years in Los Angeles. Every metropolis has left an affect on me.

TP: Inform us slightly bit concerning the genesis of your LGBT writing profession. 

ES: Humorous sufficient, in highschool I believed I used to be a great author. Once I went to varsity, I made a decision to focus extra on math and science than writing—so I bought out of the behavior and misplaced my confidence in writing. After graduating, I labored in software program on the advertising and marketing analysis aspect of the enterprise. I needed to write studies however wasn’t very assured.

I went to enterprise college to earn my MBA and took a course that modified my life. It was Writing for the Professions that taught me to be concise and clear in my communications.

After working for a number of extra years in market analysis (with an MBA), I needed a change. I learn What Colour Is my Parachute and determined that what I needed to do was journey and inform individuals about my journeys. Quickly after this epiphany, I met the group who ran the primary customer-focused homosexual journey journal Out & About.

They provided me a job, I moved to L.A. and commenced my LGBT journey writing profession.

TP: How did you launch of ManAboutWorld?

ES: My Out & About colleague Billy Kolber left the enterprise after it was acquired by PlanetOut. I remained with the corporate when it merged with after which acquired Liberty Publications (Out, Advocate and Out Traveler). At one level, I used to be overseeing 75% of all homosexual journey content material within the nation.

That firm was hit laborious within the recession of 2008, and by 2009, I used to be out of labor. Billy and I began discussing methods to collaborate. Neither of us thought the world wanted one other homosexual journey web site.

We determined to launch the primary native app-based digital/cell homosexual journey journal ManAboutWorld, which launched its first subject throughout 2012. We’ve since grown to about 31,000 app customers who subscribe to our 10-issue a 12 months publication. We provide each paid and free content material.

READ MORE: What’s Trending in LGBTQ Travel?

TP: What do you see for the publication’s future? 

ES: Now we have advanced significantly over the past two years in response to our shoppers’ wants. We provide consulting providers for journey suppliers who want to attain the profitable LGBT journey section. We provide providers referring to content material; conferences; technique; LGBT delicate and gross sales coaching; and extra. We proceed to evolve our consulting providers whereas creating nice editorial content material for our readers.

TP: How would you describe LGBT life in New York? How has it modified within the final decade?

ES: Whereas there are nonetheless many struggles forward—for instance, for transwomen of shade, who proceed to be victims of anti-trans crime and violence—LGBT life in New York is nice. Homosexual persons are built-in all through society. There are nonetheless vibrant homosexual bars however not likely many golf equipment. 

TP: Inform us how the preparations for World Pleasure are going, and what are your emotions about it? 

ES: World Pleasure is a big deal. It is going to focus the eye of all the world on LGBT New York in 2019. It’ll be an ideal alternative to ship a message of welcome, tolerance and inclusion to the world.

We’re concerned via our consulting work with NYC & Firm, which is the vacation spot advertising and marketing group for the 5 boroughs of town of New York. We’re serving to NYC & Firm strategize on selling and leveraging the chance in addition to working carefully as NYC & Firm representatives with NYC Pleasure.

READ MORE: Get to Know Queer Berlin With Travel Expert Adam Groffman

TP: How is New York advertising and marketing itself to the LGBT traveler in the present day?

ES: NYC doesn’t market to totally different segments like LGBT vacationers vs. non-LGBT vacationers. ManAboutWorld helps NYC customise its content material and promotional efforts to include LGBT vacationers’ sensitivities and pursuits—however in a approach that integrates LGBT vacationers into the efforts NYC & Firm does for all its guests.

TP: If you wish to enterprise elsewhere on the earth, what are your favourite LGBT-friendly locations? 

ES: I really like Provincetown, Massachusetts. In reality, I’m at the moment working there for a part of the summer time. It’s one of many oldest LGBT pleasant locations on the planet, having attracted artists within the late 1800s. Folks at all times felt comfy, welcome and secure right here.

In a post-Orlando world (the place scores of younger LGBT and straight individuals had been killed by an anti-gay terrorist), secure havens are extra vital than ever. I additionally love Key West, although it’s not as gay-popular because it as soon as was. It nonetheless retains its quirkiness. Ft. Lauderdale and Palm Springs each have giant LGBT populations and have been attracting retiring child boomers in giant numbers, so they need to be homosexual for years to come back. I additionally love Mykonos and Ibiza.

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