Published On: Sat, Aug 26th, 2017

Swift releases new track – with help from Right Said Fred


Taylor Swift has released her new single, Look What You Made Me Do – with help from an unlikely source.

The electro-pop single, the first from the just-announced new album Reputation, credits 1990s UK pop act Right Said Fred as co-writers.

The unlikely collaboration is all down to the chorus, which sounds a little like novelty track I’m Too Sexy.

Following the track’s release on Friday, the band tweeted Swift to say it was “a marvellous reinvention” of their platinum-selling hit.

Right Said Fred's famous tune is featured in the track
Image:
Right Said Fred: Officially sexy enough for Taylor Swift

Look What You Made Me Do, which appears to defiantly address the feuds and drama that have surrounded Swift’s life in recent years, has divided opinion.

It includes a spoken interlude featuring Swift answering a phone, saying: “The old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead!”

The star also sings about rising “up from the dead” and tells unnamed enemies that “you’ll all get yours”.

The release followed a teaser social media campaign featuring a hissing snake, and the track features gothic artwork that indicates Swift is taking a tough stance with celebrity rivals.

It follows a difficult year for Swift, who, after years of being praised as a feminist darling and pop pacesetter, was hit by scandal in 2016 when Kanye West referred to her in derogatory lyrics in his track, Famous.

Swift criticised the rapper for using her name without permission, and she was applauded after making a Grammys speech that urged young women to take credit for their own achievements.

But the good publicity ended when Kanye’s wife Kim Kardashian released evidence apparently showing Swift had approved the line, prompting accusations the singer had played the victim to build her brand.

Another spat with singer Katy Perry has also been played out in public.

Can you hear the similarities?

And Swift was also criticised by feminist writer Camille Paglia, who accused her of leading an “obnoxious Nazi Barbie” routine by surrounding herself with a “girl squad” of supermodels, actors and singers.

The team behind Swift’s new album may well hoped that its assertive tone could reinstate the star at the centre of trendsetting pop.

Whether it will be successful in salvaging her Reputation, however, is unclear.


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